"The Power of Dreams"

As many of you saw Honda launched a brand-new commercial for the Super Bowl LI. For those of you that didn’t here you go! The overall concept was to promote “The Power of Dreams”; Honda’s slogan. The ad was titled "Yearbooks," and took the viewer back in time through a look at the high school dreams of celebrities before they were household names and the spirit that drove them to chase those dreams. The celebrities included Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Tina Fey, Magic Johnson, Jimmy Kimmel, comic book legend Stan Lee and Robert Redford. Each celebrity provided their own voiceovers to animated versions of their own high-school-yearbook photo. The ad showed how they looked back then, including awkward hairstyles and clothing. The photos “spoke” about what these people might say now having wisdom and experience in chasing their dreams.

Personally, I believe that Honda did a fantastic job in relating to their publics. They were able to relate something so simple as a car to being able to achieve your dreams. You simply just need a “vehicle,” such as Honda’s new CR-V. The possibilities are endless and even famous celebrities needed “vehicles” to get to where they are currently. The public relations aspect of the ad stood out to me and helped me to better feel and understand their purpose.
 
What did you think of Honda’s Super Bowl LI commercial? What was your favorite commercial that aired during the event Sunday? I would love to hear your thoughts and comments!

Comments

  1. Darci HendersonFebruary 7, 2017 at 11:17 AM

    Although all the commercials during the Super bowl are great I personally loved ONU's commercial I had no idea it was being made or would even air on game day! it was so great to see Dicke students in the commercial and it showed so many things that I didn't even know ONU had. Kudos to all those involved that made the commercial a success!

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  2. UnknownFebruary 7, 2017 at 12:16 PM

    I really liked Honda's commercial mainly due to the fact it was one of the most creative commercials this year. Their use of celebrities past personas was hilarious and made for a great story to be told. My favorite commercial was the Buick Cam Newton and Miranda Kerr commercial. I thought it was clever and any commercial that can create some laughs is a good one. Thanks for posting!

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