Four Reasons for Facebook Marketing

In the “Social Media Marketing Workbook 2016” our class is exploring the various options for social media marketing. Facebook is one of the greatest places to begin your marketing journey. Here are four reasons why your company should utilize Facebook as your social media platform of choice.

Facebook is the Largest Social Media Platform.
Currently on Facebook there are over 1 billion active users and countless profiles, pages and groups. Nearly every person has a Facebook account, many businesses have pages too.

By Understanding Facebook, You Will Understand the Dynamics of Other Social Media.
Many other social media platforms have similar aspects to Facebook. For example, if you understand the purpose of likes on Facebook, you will understand the purpose of a favorite on Twitter.

Facebook has a Component in its Algorithm Called Edgerank.
Edgerank essentially rewards you for posting items that users interact with. It is measured by likes, comments and shares. Understanding Edgerank and how to improve your Edgerank will help you to be a better marketer on Facebook.

Facebook is Fun!
Social media should not be thought of as a chore but rather a fun way to connect with your target audience. By doing so you will gain a closer relationship with your customers and community too.


Facebook is a great place to start your social media campaign for your company or organization. There are various advantages in creating a strong Facebook page. I would love to hear how you are currently utilizing Facebook. Leave your comments or questions below!

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