Measurement Is So Much More Than Counting

Many people see measurement and counting as the same thing. However, this is not the case. In this post I am going to help you differentiate and understand what both terms mean in order to help you make better social media marketing choices.

Counting is simply just adding things up and getting a total.

Measurement takes those totals, analyzes what they mean, and uses that meaning to improve business practices.

Measuring your processes and results and provides the data necessary to make sound decisions. By understanding the difference between counting and measurement you can set priorities, allocate resources and make choice. But without it, hunches and gut feelings will prevail and mistakes get made and no one learns from them.

So the next time you want to evaluate your social media, be sure you are measuring your data and not just counting. Be sure to share any of your thoughts or comments below!

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