Five Tips for Video Content Marketing

“Social Media Today” recently had an article on the importance of adding video content to your social media marketing mix. Social video is everywhere. There are staggering statics stating that Facebook and Snapchat are each serving billions of individuals per day. YouTube reported that people are now watching over a billion hours of content on their platform every 24 hours. What should your business be doing to keep up and post the best content?

Pick Your Channels

All the major social media platforms offer video features of some kind. Facebook, Instagram, Periscope (owned by Twitter) and YouTube all offer live video. When deciding what channel to focus on, there are many questions you need to ask yourself.

What is the least amount of content that will reach the biggest audience?

What channel does your audience use the most?

Where is your largest follower base?

Create Content That Works

Whatever you choose, you need to integrate your brand personality into all your videos and tell a consistent story with your content. Typically, funny videos are the most shared. “How-To” videos are the most searched content on YouTube. Try to create a series that is fun and shareable.

Break Down the Walls Between You and Your Customer

The best way to break the barrier is to simply ask your customers what content they want to see on your social media platforms. After receiving their responses adapt to what they would wish to see and you may be quite shocked with the results.

Be Consistent

Stay consistent whether you are utilizing live or recorded video. If you typically post at a certain time, don’t break the schedule. Keeping your schedule consistent will allow your viewers to know when to expect new content. Think of your content like your favorite TV show. Do they typically change the time week to week, or do they keep it consistent?

Building a reliable and consistent presence can significantly boost your video performance.

Don’t Be Scared of Live Video

Live video was on every “trend” list for 2017, with most in the industry expecting more emphasis to be put on live and the connective capacity it provides. You don’t need a huge marketing budget; you can shoot live video on your phone. You can't expect to have a massive following right out of the gate, but experiment, engage with your viewers, and have fun. 

These are all tips to consider when creating video content for your social media platforms. Have you posted videos on your platforms? If so, feel free to share. If not, I would love to hear why or what you would like your favorite accounts to produce. Place your thoughts below!