What Controls the Cost of Surveys?

Did you know the rule of thumb is that you should allocate five to 10 percent of your overall project budget for measurement? Half should be used for upfront research and the other half for evaluation. Currently I am reading the book “Measure What Matters” by Katie Delahaye Paine. She gives tips on how to control the cost of surveys.

The following are factors that influence the cost of surveying an audience:

Number of questionnaires administered.
Length of questionnaire.
Cost of collecting names.
Difficulty in getting people to respond.
Customized versus syndicated research.

Overall the primary driver of expense is the amount of data you collect. The more people you interview, postings you study or articles you analyze, the higher the cost. I hope you now have a better understand of how to control the cost of surveys. I would love to hear your thoughts or comments below!

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