All About Ashley

Did you know that Ohio Northern has an AMAZING group of young professionals with a love for public relations? Well if not, we do! Every Thursday evening at 7 p.m. we meet in PAC 132 to hear from awesome speakers and learn about various career paths public relations can offer. We just recently elected our new executive board members for the 2017-18 academic year. Here are the newly elected positions and their duties. Feel free to reach out to any of these members if you wish to learn more about our awesome organization. President (Shannon Jack): Preside at all membership and executive board meetings and advise all members of Chapter activities; Delegate responsibilities of officers and committees; Direct overall operations of the Chapter Recommend and establish goals and objectives for the Chapter with the approval of the membership and faculty and professional advisors; Coordinate the functions of all officers, recommend and direct the execution of policies and procedures, toget...

Most organizations focus most of their public relations efforts on groups they consider to be their key publics. This could be their customers, financial analysts and even the media in some instances. Realizing that there are other key publics that you need permission and approval from is also very important. Many consumers, employees and other stakeholders simply expect any organization they do business with to have some sort of corporate social responsibility (CSR) or local community outreach program, however that is not the case in modern day society. Maintaining an ongoing assessment of your relationships with your publics is key to a successful company. You should know where you stand and what works and what doesn’t work. Many organizations think that saying the right things and controlling their messages they can preserve their image as a good place to work or as a good neighbor. However, we all know it is isn’t that easy. With good research, any o...

Last Thursday I honestly thought I had died and gone to heaven. Not really, but I was on very overjoyed and excited! I went to the annual Vera Bradley outlet sale in Fort Wayne,Indiana with my mom. For those of you that don’t know the Vera Bradley sale is held each year with large amounts of their products on sale. My mom had gone for the past several years and I was always so jealous and wanted to go but I couldn’t miss school because of softball. However, this year was finally my turn to go and experience the craze I had heard so much about. We arrived for our 11 a.m. session at 9:30 a.m. We wanted to make sure we had a decent spot in line to avoid a lot of the madness that was going to follow behind. Also by arriving early we could beat a lot of the long lines at checkout. While waiting in line Vera Bradley had various staff members encouraging us to use their hashtag and post pictures. Of course, my mom and I followed their instructions. There were prizes up for grabs! They al...

Recently on Social Media Today , there was an article written about the five questions you need to ask yourself when creating an ad campaign on Facebook. Here they are! Who is your target audience? This should always be at the top of your campaign planning session. It is important to know who you are marketing to and what are the demographics. Be very specific and focused because you will result in higher conversation rates with your target audience. What action do you want them to take? It is important to set goals of what you want to achieve when marketing any ad campaign. Do you want to drive traffic to your website or social media platforms? Do you want to increase email sign-ups? Asking yourself these types of questions is very important. Decide upon these goals before creating any ad copy so that you can ensure your goal is included in each step you take. Why should someone buy your service/product? This is the big one. What benefits will a con...