All About Ashley

“Social Media Today” recently had an article on the importance of adding video content to your social media marketing mix. Social video is everywhere. There are staggering statics stating that Facebook and Snapchat are each serving billions of individuals per day. YouTube reported that people are now watching over a billion hours of content on their platform every 24 hours. What should your business be doing to keep up and post the best content? Pick Your Channels All the major social media platforms offer video features of some kind. Facebook, Instagram, Periscope (owned by Twitter) and YouTube all offer live video. When deciding what channel to focus on, there are many questions you need to ask yourself. What is the least amount of content that will reach the biggest audience? What channel does your audience use the most? Where is your largest follower base? Create Content That Works Whatever you choose, you need to integrate your brand personality into all your v...

Are you someone who is constantly making trips to the grocery store to buy more bottled water because you can’t stand the water here in Ada? I know I was that someone until recently! After countless trip and money spent on bottled water I knew there had to be a solution. I was tired of spending money, gas and time on simply going to get water. I started to research and came across an amazing water bottle that would solve my problems. A Brita water bottle! For those of you who don’t know Brita is a company that specializes in the filtration of water. They make various pitchers with filters and even water bottles! My roommate and I started off with just a Brita pitcher in our dorm room, but found that it was hard to keep it refilled since we were both constantly on the go. It’s not that I didn’t mind refilling it either, but I found that filling up a water bottle before I was off to classes for the day wouldn’t last me. Like I said, after doing some research I found out that Brita ...

Many people see measurement and counting as the same thing. However, this is not the case. In this post I am going to help you differentiate and understand what both terms mean in order to help you make better social media marketing choices. Counting is simply just adding things up and getting a total. Measurement takes those totals, analyzes what they mean, and uses that meaning to improve business practices. Measuring your processes and results and provides the data necessary to make sound decisions. By understanding the difference between counting and measurement you can set priorities, allocate resources and make choice. But without it, hunches and gut feelings will prevail and mistakes get made and no one learns from them. So the next time you want to evaluate your social media, be sure you are measuring your data and not just counting. Be sure to share any of your thoughts or comments below!

Hey everyone! Recently for my social media class we were asked to create a promo video about Ohio Northern University or something that we love at ONU. I decided that I would do a video on one of my favorite organizations on campus, Northern Christian Fellowship. Feel free to check out my video ! Also, if you have any questions or comments don’t hesitate to add them below! God bless each of you. I would love to see you at Fusion sometime soon!